Twitter is becoming a popular tool for finding the perfect job, particularly for graduates. Belén Robertson-Cenzual compiles our top tips on keeping your Twitter profile recruiter-friendly.
Twitter is becoming more prevalent within recruitment, with more prospective candidates turning to feeds for advice on recruitment, information on active roles, and a place to get answers to their recruitment questions.
As a result, companies are also getting on board with social media, with 92% of companies now using it for recruitment and 14.4 million people in the US using it to search for a job.
Using social media for recruitment
When you think about using social media for recruitment, LinkedIn is the obvious choice. It has been optimised solely for the purpose of business networking, and even has specific account types for both recruiters and job seekers.
However, although LinkedIn still carries a lot of weight within the recruitment sector, Twitter’s importance is visible in the high number of recruitment related tweets.
Off the back of this, recruitment agencies like us have taken to Twitter to reach an untapped audience and to spread our knowledge of the industry.
At Grovelands we have three different Twitter accounts; one main account which is predominantly aimed at our financial services contractor market; one dedicated to our TMT practice; and another for our Graduate Recruitment team.
Using Twitter for job hunting
Considering the highest age group on Twitter are those aged 18-29 years old, it is of no surprise that our Graduate Recruitment team are active users of this platform. The team regularly shares valuable information on how to write a good CV, interview tips, and industry developments.
However, due to the increase in those using Twitter to find a job, we are also using it to find potential candidates.
The open nature of Twitter means that candidates’ profiles are fully accessible to recruiters. With this in mind, it’s therefore important that you keep your profile clean and friendly, and do not post any offensive content. The result of which could be missing out on a potential role, as 1 out of 3 employers have rejected candidates based on something they found on social profiles.
Here are our top tips on how to keep your Twitter profile recruiter-friendly:
1. Select an appropriate profile and cover photo
Although you use Twitter as a social activity, if you’re also planning on using it to find a new role it is important that you present yourself in the best possible light. Avoid using photos showing you drunk on a night out, or ones that might be deemed as indecent.
2. Write a clear and interesting profile description
You may not have a lot of space to sell yourself, but by providing a short, keyword-rich description detailing the key facts about your experience and the industry you want to get into, your profile will stand more of a chance of appearing in a recruiter’s search results.
3. Demonstrate your interest and expertise in the industry you want to be part of
By tweeting about the industry you want to work in, you will show that you are actively interested in this area, and are keen to expand your knowledge. Again, these tweets are likely to appear in search results by those who are actively looking for candidates.
4. Contribute to discussions
As well as actively expressing your own knowledge and expertise, you could also add your input to existing discussions. The Twitter hashtag is perfect for this, and can help you expand your network, as well as demonstrate your interest.
5. Follow key people and companies in your field of interest
Do your research and find who the key players are in the industry you want to get into. Keep an eye on what they are saying, contribute to discussion when you can, and look out for opportunities to demonstrate your knowledge.