Want to get ahead in business? Change your accent

A recent article has suggested that by changing your accent in meetings, you’ll increase your chance of success. David Leen discusses.

Close up of Captain America Superhero figureI was travelling to Scotland last week and read the inflight magazine, an article suggested that speaking in an American accent would enhance my meetings and delivery of Grovelands’ vision. Really ?!?!

There seemed to be a vague amount of evidence to support the argument of the ‘Pitch Coach’  but this got me thinking.

I’ve always thought that content would always stand above any accent but maybe not.

One of the greatest and brightest communicators in the media today, I believe is Danny Baker, who most definitely does not speak in Received Pronunciation or 1930s BBC announcement style. In fact he trades on his East London roots. Another, is his good friend Jonathan Ross, who has a Thames Estuary accent and a speech impediment but is wonderful to listen to.

I have twin daughters who are 7, Minnie is obsessed by Tinkerbell and fairies, she loves the Disney movies. She joined a new school last year, one of the mothers asked me whether Minnie had spent some time living abroad as she was struggling to place her accent. Errr.. No, that would be a Sussex born and bred accent. Yee-har !

Most blockbuster movies now use British actors in very American roles Superman & Napoleon Solo (Henry Cavell) Spiderman & Batman are British actors and good ol’ boy Hugh Lawrie in House, talking in a mid-west drawl.

However, when it comes to the baddies, the English accent prevails. It would seem that our accent is perfect for striking fear, which is potentially why this particular article doesn’t recommend using it in meetings!

So is it accent, content or ability, you decide but if nothing else, Y’all Have a Nice Day !

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