The impact of technology firms

In the last 10 years we’ve seen an explosion in the influence of technology on lifestyle and culture. It’s difficult to walk down the street without seeing a person tweeting on their iPhone, talking with a Bluetooth headset or checking their emails on their iPad in the local cafe.

Businessman using iPad for Microsoft Office
In the last 10 years we’ve seen an explosion in the influence of technology on lifestyle and culture. It’s difficult to walk down the street without seeing a person tweeting on their iPhone, chatting with a Bluetooth headset or checking their emails on their iPad in the local cafe.

Technology hasn’t only affected day-to-day living though, it is also rapidly affecting the way in which we work.

Improving operations

Firms can use technology to increase the effectiveness of operations, which can then increase production output. For example, using cloud-based services on shared documents allows employees to complete tasks more efficiently and collaboratively, reducing time and money spent on wasted or inefficient resources.

A wider reach

Technology also allows companies to reach consumers in new economic markets – there’s now the potential to sell your product to a customer on the other side of the world. Ecommerce websites operate 24/7, without the need for constant manpower. Additionally, this allows smaller organisations to compete with larger corporations.

Excellent communication

Finally, technology firms such as Google, Apple and Facebook have revolutionised the way we communicate. Websites, social media, email marketing, video, Skype – the list is endless. You can communicate and access information quickly on the go with a smartphone or tablet device.

Going to be late for your meeting? Make a quick call, send an email or text while you’re running from the Tube station. Access a spreadsheet and update your website on your daily train commute.

How has technology impacted your business? Join our LinkedIn conversation.

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