Working smart with social media

With the rise in popularity of social networking and blogging platforms, there has been an increase of risks for organisations looking to maintain their reputation online. Having a strong social media policy in place can help!

Social media policy - it's more important than you may think! / image by tumpikuja via iStock

Over the past few years, social networks such as LinkedIn and Twitter have had a huge impact on the way organisations communicate, recruit and market themselves. With this rise in popularity of social networking and blogging platforms, there has been an increase of risks for organisations looking to maintain their reputation online.

The most straightforward method that organisations can use to tackle some of these risks is to establish a strong social media policy. This is a written policy that clearly sets guidelines for online conduct for organisations and employees.

A simple example of a social media policy in action can be seen in some company email footers, which often clarify that the views and opinions expressed by the employee do not reflect those of the company.

Other examples of areas of conduct covered by social media policy can include:

  • Permitted usage of social media in the workplace
  • Disciplinary procedures for breach of policy
  • Explanation of risks for misusing confidential information, intellectual property, or other organisational data in social media environments
  • Guidance on publishing content on social media
  • Information on data monitoring

Having a strong social media policy means organisations can capitalise on the benefits of engaging with social media, while protecting themselves from liability if employees breach policy.

Here at Grovelands, social media policy is a hot topic. Grovelands’ HR Co-ordinator Rachel Gooch is keen to stress the importance of staying engaged online, and keeping abreast of the latest technological advances:

“An effective social media policy is critical, as it’s where the key market of graduates spend the majority of their time. There are some risks associated with using social media, for example LinkedIn. The predominant problem is protecting Grovelands’ data privacy; we cannot divulge client or candidate information to prospective candidates and must ensure that our status updates on LinkedIn comply as well.”

While the risks may be high, they are offset by the great benefits of working with social media networks.

Previously:

The impact of technology on firms
Recruiting with social media

Register for Updates

Register to receive news updates straight to your inbox.
  • We will only send you marketing information using the details you have provided to deliver, develop and promote our products and services if you give us consent to do so. Please use the options below to indicate if you consent to us using your information for this purpose. For further information please read our privacy notice.
  • This field is for validation purposes and should be left unchanged.

Newsletter

Sign up to our newsletter
  • We will only send you marketing information using the details you have provided to deliver, develop and promote our products and services if you give us consent to do so. Please use the options below to indicate if you consent to us using your information for this purpose. For further information please read our privacy notice.
  • This field is for validation purposes and should be left unchanged.

Technology Form

  • We will only send you marketing information using the details you have provided to deliver, develop and promote our products and services if you give us consent to do so. Please use the options below to indicate if you consent to us using your information for this purpose. For further information please read our privacy notice.

Get in touch with us

We're ready to show you the future of consulting. Just fill out the form below!
  • We will only send you marketing information using the details you have provided to deliver, develop and promote our products and services if you give us consent to do so. Please use the options below to indicate if you consent to us using your information for this purpose. For further information please read our privacy notice.

PPI Case Handler Profile

Complete your details below to receive our PPI Case Handler profile.
  • We will only send you marketing information using the details you have provided to deliver, develop and promote our products and services if you give us consent to do so. Please use the options below to indicate if you consent to us using your information for this purpose. For further information please read our privacy notice.
  • This field is for validation purposes and should be left unchanged.

Subject Access Request

    We require basic personal details to locate you on our records.

Request to Delete your Personal Data

    We require basic personal details to locate you on our records so we can delete your information.

Request to Withdraw Opt-In

    We require basic personal details to locate you on our records.